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          <h1 class="post-title" itemprop="name headline">虎扑体育App-产品体验报告</h1>
        

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<p>作为一个虎扑重度的用户，很早就想写一篇关于虎扑的产品体验报告，今天趁着假期，开始吧。</p>
</blockquote>
<hr>
<div style="align: center"><br><img style="border: none;" src="https://ss2.bdstatic.com/70cFvnSh_Q1YnxGkpoWK1HF6hhy/it/u=235455515,51285573&fm=26&gp=0.jpg"><br></div>

<p>&nbsp;&nbsp;&nbsp;&nbsp;虎扑体育是一款能够提供多角度，深层次的体育新闻，并能与更专业的体育迷进行互动的体育资讯类app。本文主要分析虎扑的产品概况、竞争对手和发展方向。</p>
<p><br><br><br></p>
<h2 id="一、产品概述"><a href="#一、产品概述" class="headerlink" title="一、产品概述"></a>一、产品概述</h2><h3 id="nbsp-nbsp-nbsp-nbsp-1-体验环境"><a href="#nbsp-nbsp-nbsp-nbsp-1-体验环境" class="headerlink" title="&nbsp;&nbsp;&nbsp;&nbsp;1. -体验环境"></a>&nbsp;&nbsp;&nbsp;&nbsp;1. -体验环境</h3><pre><code>测试机型：iPhone 6s

操作系统：iOS 11.3

体验版本：7.0.12

体验网络：4G/无线网络

体验时间：2018.06.02-2018.06.05

体验人：GeronZhang
</code></pre><h3 id="nbsp-nbsp-nbsp-nbsp-2-产品简介"><a href="#nbsp-nbsp-nbsp-nbsp-2-产品简介" class="headerlink" title="&nbsp;&nbsp;&nbsp;&nbsp;2. -产品简介"></a>&nbsp;&nbsp;&nbsp;&nbsp;2. -产品简介</h3><blockquote>
<p>虎扑体育是一款能够提供多角度，深层次的体育新闻，并能与更专业的体育迷进行互动的体育资讯类app。为用户提供有关于NBA，CBA，欧洲杯，美洲杯，奥运会，中超，欧冠，英超，西甲，德甲，意甲，欧联等的一切，包括直播、新闻、视频、数据与讨论论坛等等。并且有赛事的文字直播，全面的体育新闻报道，详尽的球队球员数据分析，最具特色的是形成了用户粘度较高的体育社区。2018年5月，虎扑体育APP的活跃用户达到了263.4万（来自艾瑞）</p>
</blockquote>
<h3 id="nbsp-nbsp-nbsp-nbsp-3-产品定位和受众"><a href="#nbsp-nbsp-nbsp-nbsp-3-产品定位和受众" class="headerlink" title="&nbsp;&nbsp;&nbsp;&nbsp;3. -产品定位和受众"></a>&nbsp;&nbsp;&nbsp;&nbsp;3. -产品定位和受众</h3><p>全心全意服务中国体育迷提供全视角体育网络平台, 全力打造体育全世界！</p>
<h2 id="二、产品分析"><a href="#二、产品分析" class="headerlink" title="二、产品分析"></a>二、产品分析</h2><h3 id="1-战略层"><a href="#1-战略层" class="headerlink" title="1. 战略层"></a>1. 战略层</h3><p><strong>（1）用户需求分析</strong>（数据均来自TalkingData）</p>
<p><strong>1）地域分布：</strong></p>
<p><img src="https://s2.ax1x.com/2019/05/24/ViPK9x.png" alt></p>
<p>不难看出，在经济发展相对较好、更加开放的沿海地区，用户热度明显更高，其中广东省位居第一。</p>
<p>其实不难理解，沿海发达地区无论是大学校园数量还是大中型企业数量都相对更多，因此聚集了更多打拼奋斗的大学生群体和年轻职场人士，年轻人更加热爱体育，热爱运动。</p>
<p>同时这些地区的用户经济条件较好，从而消费能力更强，这意味着虎扑在商业变现上有着足够大的用户基础和成长空间。</p>
<p><strong>2）用户属性：</strong></p>
<p><img src="https://s2.ax1x.com/2019/05/24/ViPeE9.png" alt></p>
<p><img src="https://s2.ax1x.com/2019/05/24/ViPmNR.png" alt></p>
<p>虎扑用户年龄以年轻用户为主，年龄在35岁以下的用户占比79%，其中26-35岁用户占52%。</p>
<p>用户群体主要以男性为主，占比66%，这个结果在预料之中，因为男性用户相对女性用户更加的热爱篮球、足球，并更热衷于购买各种运动装备。具有相同兴趣爱好的用户群体更容易形成共同的价值观以及较为封闭的社区文化。</p>
<p>综上，得出总结：虎扑主要是为沿海地区的年轻男性服务的专业体育资讯类产品。</p>
<h3 id="2-范围层"><a href="#2-范围层" class="headerlink" title="2. 范围层"></a>2. 范围层</h3><p><strong>（1）核心功能</strong></p>
<p><strong>1）新闻赛事</strong></p>
<p><img src="https://s2.ax1x.com/2019/05/08/E6qqGd.md.jpg" alt></p>
<ul>
<li>提供及时、专业的新闻资讯，包括球场内外，覆盖NBA、中国篮球、欧冠、各大足球联赛、电子竞技等领域，满足不同球迷的需求。</li>
<li>提供赛事直播，包括视频直播、文字直播，受制于版权问题，多数以文字直播为主。</li>
<li>直播包含赛前、赛中、赛后三个阶段，同时还提供数据统计、竞猜、观赛互动聊天等功能。</li>
</ul>
<p><strong>2）社交</strong></p>
<p><img src="https://s2.ax1x.com/2019/05/08/E6qNCj.jpg" alt></p>
<ul>
<li>提供NBA、CBA、国际足球、游戏电竞、中国足球、步行街等多个论坛板块，用户可以将自己关注的版块添加到我的版块，方便快速进入论坛。</li>
<li>浏览论坛帖子，发表评论，回复评论，查看评论，其中可以分别按时间、亮度、新鲜、楼主等多个维度查看评论。同时可以对评论点亮、点灭，举报违规帖子、评论。</li>
<li>可以对优质的帖子和评论进行打赏，支持自己喜欢的内容。</li>
<li>通过考试，账号达到一定等级后，可以在各个板块发帖。</li>
</ul>
<p><strong>3）电商</strong></p>
<p><img src="https://s2.ax1x.com/2019/05/08/E6qY5Q.jpg" alt></p>
<ul>
<li>提供球鞋、服饰、健身器材等商品的导购；</li>
<li>提供球鞋的鉴别；</li>
<li>提供球鞋、电子产品的测评。</li>
</ul>
<p><strong>（2）核心功能和使用场景：</strong></p>
<p>基于以上的三个核心功能的维度上分析目标用户需求、使用场景。</p>
<p><strong>新闻赛事：</strong></p>
<ul>
<li>用户需求：观看赛事直播，阅读新闻资讯，查阅数据统计。</li>
<li>使用场景：NBA比赛日有自己喜欢的球队比赛，21岁的大学生小明在上课期间用手机观看文字直播，查看比赛统计。</li>
</ul>
<p><strong>社交</strong></p>
<ul>
<li>用户需求：发帖子，浏览帖子，发表评论，点赞。</li>
<li>使用场景：下班在地铁上，26岁的上班族阿华发现自己喜欢的球队有了球员交易，在论坛发表观点和人们讨论这次交易优劣。</li>
</ul>
<p><strong>电商</strong></p>
<ul>
<li>用户需求：购买商品，鉴定装备，阅读测评，获取护肤、健身等相关专业知识。</li>
<li>使用场景：周末打球发现一双很好看的球鞋，得知型号后在识货进行购买和查看他人的评测。</li>
</ul>
<h3 id="3-结构层"><a href="#3-结构层" class="headerlink" title="3. 结构层"></a>3. 结构层</h3><p><strong>（1）产品功能结构图</strong></p>
<p><img src="https://s2.ax1x.com/2019/05/08/E6LwJH.md.png" alt></p>
<p>虎扑的产品信息架构比较清晰，使用标签式导航，底部5个tab，分成 首页、比赛、社区、识货、更多 五大模块，顶部使用tab作为二级导航，将NBA、中国篮球、欧冠、英超、电子竞技等不同运动门类分开，用户路径非常清晰。</p>
<p><strong>1）首页</strong></p>
<p>虎扑首页使用顶部tab栏将推荐、NBA、中国篮球、视频、健身等二级类目分开展示，用户可以编辑顶部tab的类目，自己选择感兴趣的类目，并排列它们的位置顺序。</p>
<p>在虎扑的新版本中，推荐这个tab被默认放在第一位，并且不能移动顺序，推荐页的内容主要为步行街、湿乎乎的帖子，虎扑希望通过此举能让社区的内容获得更多曝光，同时也为没有目的新用户提供一些高质量的内容，减少新用户的流失。</p>
<p>此外，NBA、中国篮球这两个比较重要的tab下，主要以新闻资讯为主，同时社区的热帖也会出现在新闻版块。</p>
<p><strong>2）比赛</strong></p>
<p>比赛和首页一样，使用顶部tab将NBA、中国篮球、欧冠、国际足球等内容分开，方便用户查找，满足不同用户的需求。比赛主要包含赛程、比赛直播、球队榜单、球员榜单等。</p>
<p>用户可以在这里查看比赛赛程、比分、直播、技术统计、排行等。</p>
<p><strong>3）社区</strong></p>
<p>社区顶部共有两个tab，分别是版块和关注，默认选中版块这个tab而不是关注，虎扑希望其他未被关注的版块能够得到更多的曝光，避免用户将自己封闭在自己的小世界里。</p>
<p>版块tab下面又包含一个三级侧边tab，用来区分NBA、CBA、步行街、国际足球、游戏电竞等各种类型的论坛，可以通过点击左边的侧边tab快速到达自己感兴趣的论坛版块入口。</p>
<p>从社区页类型丰富的论坛可以看出来，经过多年的发展，虎扑的社区不再只有单一的篮球论坛，还扩充了足球、游戏电竞、综合体育、运动装备等版块，可以满足更多类型用户的社交需求。</p>
<p><strong>4）识货</strong></p>
<p>识货页层级较少，没有二级导航，各个模块自上而下平铺展示，新版本改版后整体框架要比以前简单清晰一些，减少了一些繁杂的频道，以商品流代替。</p>
<p><strong>5）更多</strong></p>
<p>用户的个人信息、收藏记录、运营活动入口、辅助功能，采用列表的设计形式，遵循就近原则排列设计。</p>
<p><strong>（2）用户使用流程图</strong></p>
<p><strong>1）评论帖子</strong></p>
<p><img src="http://image.woshipm.com/wp-files/2018/11/mabzjJsHaJ2RV6gBtKFp.png!v.jpg" alt></p>
<p>虎扑在论坛回复帖子需要通过考试，在新闻区则不需要。</p>
<p>这是为了区分深层次用户和浅层次用户，营造论坛专业、和谐的氛围，虽然对于新用户来说门槛有点高，流程有点长，但是有助于过滤掉一批非目标用户，避免低质量的回帖，破坏社区氛围，出现劣币驱逐良币的现象。</p>
<h3 id="4-框架层"><a href="#4-框架层" class="headerlink" title="4. 框架层"></a>4. 框架层</h3><p><img src="http://image.woshipm.com/wp-files/2018/11/mh2KoOHrEjKmzwf5ZOi3.png!v.jpg" alt></p>
<p><img src="http://image.woshipm.com/wp-files/2018/11/wEO6BLs0Jb5cZhyD7OyG.png!v.jpg" alt></p>
<p><img src="http://image.woshipm.com/wp-files/2018/11/0aapnYkfcAsiqRepPKWE.png!v.jpg" alt></p>
<p><img src="http://image.woshipm.com/wp-files/2018/11/njnLqFBCgwzaPEb200dv.png!v.jpg" alt></p>
<p><strong>小结</strong></p>
<p>虎扑整个产品框架层的导航设计采用目前流行的底部加顶部双Tab导航，底部作为一级导航栏，顶部作为一级页面下的二级导航栏，在产品内容分类较多的情况下，帮助用户快速定位信息所在位置，轻松在各入口间频繁跳转，且清楚自己当前所在位置。</p>
<p>再从框架层面看产品的两大核心功能，随着业务范围逐渐扩大，运动门类更加丰富，目标用户群体扩充，赛事新闻功能经过多年的迭代更新，界面元素选择、信息摆放位置不断优化整体较为合理，信息展示方式体验良好符合产品定位。</p>
<p>社交功能每一个小细节的设计都充分体现着虎扑对于原创、内容的尊重和重视。</p>
<h3 id="5-表现层"><a href="#5-表现层" class="headerlink" title="5. 表现层"></a>5. 表现层</h3><p>虎扑采用深红色的作为主题色，这种颜色象征着热情、激烈、奔放、力量、活力，与体育赛场上洋溢的紧张激烈氛围非常吻合，也贴近虎扑年轻、有活力的用户群体，符合虎扑的产品定位。</p>
<p>虎扑的UI设计非常简洁大方，深黑色的细线条和白底搭配的图标显得非常有朝气和活力，和虎扑的用户群体在气质上非常搭。</p>
<p>点亮的图标经常随着特殊日子或者重大事件灵活变化，用户能通过这样的小细节感受到了虎扑活泼可爱的一面。</p>
<h2 id="三、总结"><a href="#三、总结" class="headerlink" title="三、总结"></a>三、总结</h2><p>总体来说，中国体育行业正在高速发展中，虎扑作为体育资讯平台的资深代表，通过不断的深化产品内容和服务，在用户忠诚度、涉及面广度上还是很有优势。公司底蕴深厚，品牌形象好，线上线下运营能力强，只要发展路径正确，未来发展前景看好。也期望着虎扑在不断开疆扩土、不断发展壮大的同时能够不忘初心，保留好的内容，好的氛围。因为好的内容和氛围才是我们一直不离不弃的原因。</p>

      
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                        index.push({position: position, word: word});
                        startPosition = position + wordLen;
                      }
                      return index;
                    }

                    indexOfTitle = indexOfTitle.concat(getIndexByWord(keyword, titleInLowerCase, false));
                    indexOfContent = indexOfContent.concat(getIndexByWord(keyword, contentInLowerCase, false));
                  });
                  if (indexOfTitle.length > 0 || indexOfContent.length > 0) {
                    isMatch = true;
                    hitCount = indexOfTitle.length + indexOfContent.length;
                  }
                }

                // show search results

                if (isMatch) {
                  // sort index by position of keyword

                  [indexOfTitle, indexOfContent].forEach(function (index) {
                    index.sort(function (itemLeft, itemRight) {
                      if (itemRight.position !== itemLeft.position) {
                        return itemRight.position - itemLeft.position;
                      } else {
                        return itemLeft.word.length - itemRight.word.length;
                      }
                    });
                  });

                  // merge hits into slices

                  function mergeIntoSlice(text, start, end, index) {
                    var item = index[index.length - 1];
                    var position = item.position;
                    var word = item.word;
                    var hits = [];
                    var searchTextCountInSlice = 0;
                    while (position + word.length <= end && index.length != 0) {
                      if (word === searchText) {
                        searchTextCountInSlice++;
                      }
                      hits.push({position: position, length: word.length});
                      var wordEnd = position + word.length;

                      // move to next position of hit

                      index.pop();
                      while (index.length != 0) {
                        item = index[index.length - 1];
                        position = item.position;
                        word = item.word;
                        if (wordEnd > position) {
                          index.pop();
                        } else {
                          break;
                        }
                      }
                    }
                    searchTextCount += searchTextCountInSlice;
                    return {
                      hits: hits,
                      start: start,
                      end: end,
                      searchTextCount: searchTextCountInSlice
                    };
                  }

                  var slicesOfTitle = [];
                  if (indexOfTitle.length != 0) {
                    slicesOfTitle.push(mergeIntoSlice(title, 0, title.length, indexOfTitle));
                  }

                  var slicesOfContent = [];
                  while (indexOfContent.length != 0) {
                    var item = indexOfContent[indexOfContent.length - 1];
                    var position = item.position;
                    var word = item.word;
                    // cut out 100 characters
                    var start = position - 20;
                    var end = position + 80;
                    if(start < 0){
                      start = 0;
                    }
                    if (end < position + word.length) {
                      end = position + word.length;
                    }
                    if(end > content.length){
                      end = content.length;
                    }
                    slicesOfContent.push(mergeIntoSlice(content, start, end, indexOfContent));
                  }

                  // sort slices in content by search text's count and hits' count

                  slicesOfContent.sort(function (sliceLeft, sliceRight) {
                    if (sliceLeft.searchTextCount !== sliceRight.searchTextCount) {
                      return sliceRight.searchTextCount - sliceLeft.searchTextCount;
                    } else if (sliceLeft.hits.length !== sliceRight.hits.length) {
                      return sliceRight.hits.length - sliceLeft.hits.length;
                    } else {
                      return sliceLeft.start - sliceRight.start;
                    }
                  });

                  // select top N slices in content

                  var upperBound = parseInt('1');
                  if (upperBound >= 0) {
                    slicesOfContent = slicesOfContent.slice(0, upperBound);
                  }

                  // highlight title and content

                  function highlightKeyword(text, slice) {
                    var result = '';
                    var prevEnd = slice.start;
                    slice.hits.forEach(function (hit) {
                      result += text.substring(prevEnd, hit.position);
                      var end = hit.position + hit.length;
                      result += '<b class="search-keyword">' + text.substring(hit.position, end) + '</b>';
                      prevEnd = end;
                    });
                    result += text.substring(prevEnd, slice.end);
                    return result;
                  }

                  var resultItem = '';

                  if (slicesOfTitle.length != 0) {
                    resultItem += "<li><a href='" + articleUrl + "' class='search-result-title'>" + highlightKeyword(title, slicesOfTitle[0]) + "</a>";
                  } else {
                    resultItem += "<li><a href='" + articleUrl + "' class='search-result-title'>" + title + "</a>";
                  }

                  slicesOfContent.forEach(function (slice) {
                    resultItem += "<a href='" + articleUrl + "'>" +
                      "<p class=\"search-result\">" + highlightKeyword(content, slice) +
                      "...</p>" + "</a>";
                  });

                  resultItem += "</li>";
                  resultItems.push({
                    item: resultItem,
                    searchTextCount: searchTextCount,
                    hitCount: hitCount,
                    id: resultItems.length
                  });
                }
              })
            };
            if (keywords.length === 1 && keywords[0] === "") {
              resultContent.innerHTML = '<div id="no-result"><i class="fa fa-search fa-5x" /></div>'
            } else if (resultItems.length === 0) {
              resultContent.innerHTML = '<div id="no-result"><i class="fa fa-frown-o fa-5x" /></div>'
            } else {
              resultItems.sort(function (resultLeft, resultRight) {
                if (resultLeft.searchTextCount !== resultRight.searchTextCount) {
                  return resultRight.searchTextCount - resultLeft.searchTextCount;
                } else if (resultLeft.hitCount !== resultRight.hitCount) {
                  return resultRight.hitCount - resultLeft.hitCount;
                } else {
                  return resultRight.id - resultLeft.id;
                }
              });
              var searchResultList = '<ul class=\"search-result-list\">';
              resultItems.forEach(function (result) {
                searchResultList += result.item;
              })
              searchResultList += "</ul>";
              resultContent.innerHTML = searchResultList;
            }
          }

          if ('auto' === 'auto') {
            input.addEventListener('input', inputEventFunction);
          } else {
            $('.search-icon').click(inputEventFunction);
            input.addEventListener('keypress', function (event) {
              if (event.keyCode === 13) {
                inputEventFunction();
              }
            });
          }

          // remove loading animation
          $(".local-search-pop-overlay").remove();
          $('body').css('overflow', '');

          proceedsearch();
        }
      });
    }

    // handle and trigger popup window;
    $('.popup-trigger').click(function(e) {
      e.stopPropagation();
      if (isfetched === false) {
        searchFunc(path, 'local-search-input', 'local-search-result');
      } else {
        proceedsearch();
      };
    });

    $('.popup-btn-close').click(onPopupClose);
    $('.popup').click(function(e){
      e.stopPropagation();
    });
    $(document).on('keyup', function (event) {
      var shouldDismissSearchPopup = event.which === 27 &&
        $('.search-popup').is(':visible');
      if (shouldDismissSearchPopup) {
        onPopupClose();
      }
    });
  </script>





  

  
  <script src="https://cdn1.lncld.net/static/js/av-core-mini-0.6.4.js"></script>
  <script>AV.initialize("c4Wwl9tIGuNGAWpUVALEhMLL-gzGzoHsz", "73Ylo6XQCclsDBYq5aGsT70K");</script>
  <script>
    function showTime(Counter) {
      var query = new AV.Query(Counter);
      var entries = [];
      var $visitors = $(".leancloud_visitors");

      $visitors.each(function () {
        entries.push( $(this).attr("id").trim() );
      });

      query.containedIn('url', entries);
      query.find()
        .done(function (results) {
          var COUNT_CONTAINER_REF = '.leancloud-visitors-count';

          if (results.length === 0) {
            $visitors.find(COUNT_CONTAINER_REF).text(0);
            return;
          }

          for (var i = 0; i < results.length; i++) {
            var item = results[i];
            var url = item.get('url');
            var time = item.get('time');
            var element = document.getElementById(url);

            $(element).find(COUNT_CONTAINER_REF).text(time);
          }
          for(var i = 0; i < entries.length; i++) {
            var url = entries[i];
            var element = document.getElementById(url);
            var countSpan = $(element).find(COUNT_CONTAINER_REF);
            if( countSpan.text() == '') {
              countSpan.text(0);
            }
          }
        })
        .fail(function (object, error) {
          console.log("Error: " + error.code + " " + error.message);
        });
    }

    function addCount(Counter) {
      var $visitors = $(".leancloud_visitors");
      var url = $visitors.attr('id').trim();
      var title = $visitors.attr('data-flag-title').trim();
      var query = new AV.Query(Counter);

      query.equalTo("url", url);
      query.find({
        success: function(results) {
          if (results.length > 0) {
            var counter = results[0];
            counter.fetchWhenSave(true);
            counter.increment("time");
            counter.save(null, {
              success: function(counter) {
                var $element = $(document.getElementById(url));
                $element.find('.leancloud-visitors-count').text(counter.get('time'));
              },
              error: function(counter, error) {
                console.log('Failed to save Visitor num, with error message: ' + error.message);
              }
            });
          } else {
            var newcounter = new Counter();
            /* Set ACL */
            var acl = new AV.ACL();
            acl.setPublicReadAccess(true);
            acl.setPublicWriteAccess(true);
            newcounter.setACL(acl);
            /* End Set ACL */
            newcounter.set("title", title);
            newcounter.set("url", url);
            newcounter.set("time", 1);
            newcounter.save(null, {
              success: function(newcounter) {
                var $element = $(document.getElementById(url));
                $element.find('.leancloud-visitors-count').text(newcounter.get('time'));
              },
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                console.log('Failed to create');
              }
            });
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        },
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        }
      });
    }

    $(function() {
      var Counter = AV.Object.extend("Counter");
      if ($('.leancloud_visitors').length == 1) {
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      } else if ($('.post-title-link').length > 1) {
        showTime(Counter);
      }
    });
  </script>



  

  

  
  

  

  

  

</body>
</html>
